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The project

Ikea, a world leader in decoration and a pioneer in improving the shopping experience, is committed to introducing digital kiosks from OINeo (the smart retail division of Neo) in its Malaga centre.

The project arises from the customer guidance initiative and is based on an application with wayfinding functions. In this application the customer consults the best route according what they are interested in purchasing, as well as to discover the shortcuts designed to enable the purchasing process.

The challenge

The system developed by Neo optimises queue management in the customer service area of IKEA centres. Improvements made:

  • New KPIs for service and time improvement
  • A more robust platform
  • Agility in service configuration
  • Mobile integration
  • Customised alert system
  • Redirect services and optimise their use