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The project

Intersport begins to launch its new flagship store concept in Spain: a digitalised store where on and off share space creating an omnichannel experience. And it does it with Neo.

The brand seeks to ensure a unique customer experience with digital media such as LED displays, touch devices and high brightness displays.

In this way, Intersport becomes a leader in the development of smart retail in Spain.

The challenge

Generate a multi-format environment, defining a content strategy for each media:

  • Exterior. Capture through wow content and product promotion
  • Interior videowall: Brand storytelling
  • Vertical wall screens. Additional product information