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The project

At its Annual Agencies Convention, Reale Seguros creates a unique experience for its agents. Neo develops a Kinect action, where gamification is the tool used to connect with the event’s attendees.

The challenge

The solution consists of large LG screens. Using facial recognition sensors (gender, age and ethnicity) and Kinect technology allow us to customise the content based on their profile.

This customisation and addictive gameplay made the action a memorable moment of brand-employee connection.