Forecasts spoke of a 2.5% growth in advertising investment during a year characterised by stability, something that seemed difficult after a very calm first half of the year. However, the second half of the year of advertising investment shows better forecasts. So, the Zenith panel predicts that the year will close with a 2.9% increase in advertising investment.
The best forecasts are again for digital media, mobile advertising grows by 10%, and internet advertising by 8.8%. Digital signage also accompanies this rise with an increase of 6.4%00303}. In this way digital media continues to take the top positions in investment, which shows that the future in advertising is written in digital.