What is it?
Traffic Analytics Dashboard is cloud-based and updated every 24 hours. KPIs are shown for all major organisations (with their secondary organisations) or selected organisations.
We obtain customer traffic information from the combined analysis of Wi-Fi and video analysis.
KPIs
Key metrics available with Traffic Analytics
Total passersby
Total number of devices detected inside and outside the store within the selected period (daily sum). Includes visitors and non-visitors.
Total passes
Total number of times devices were detected inside and outside the store within the selected period.
Total visitors
Total number of devices detected inside the store within the selected period (sum of the daily number).
Total visits
Total number of times devices were detected inside the store within the selected period.
Want to know more?
Contact Neo for further information.
Success story
- CUSTOMER: B the travel brand
- YEAR: 2017
- COUNTRY: Spain and Portugal
- SECTOR: Tourism
MediaWorld wanted to analyse in-store customer behaviour in different stores in Italy. An advanced digital marketing solution has been implemented in the store that provided reliable customer data. The information gathered enabled MediaWorld to transform its marketing and communication strategies.
