Objective: improve the shopping experience and increase sales
Generating memorable, measurable experiences is Neo’s greatest challenge. Interpreting the customer’s needs from personalised workshops to guarantee the project expectations within a framework of analysis and innovation to guarantee ROI.
How can we help you?
Who, where and how
- We define the Customer Journey and propose the ideal location of the media.
- We analyse the behaviour of your customers and offer the content according to their particular tastes or profile, guaranteeing Product Engagement.
- We optimise the physical location of the media and space and analyse the efficiency of 360 marketing.
*Based on the Media Markt story
- Segmentation of smart content from the time of day, target, stock or weather variables.
- Customisation of content based on motion detection.
We analyse marketing campaigns in commercial spaces from online to the point of sale. We determine the customer’s needs to provide a solution based on:
Customer journey. Demographic segmentation. Smart Wifi
Audience Analytics – Sales – Stock and real-time attribution.
Personalised content according to the audience
Analytics and Technological Integration
Thanks to the Active Customer Intelligence Suite (ACIS), integrated digital solutions will allow you to communicate with customers in your store, analyse them and build personalised and automated experiences.
Customer Data Intelligence
Interests, demographics and visitor route in your store.
Digital strategy to generate a personalised experience, guaranteeing an average ticket increase, stock optimisation and cross-selling.
- Digital Signage
- Off-line analytics
- Online analytics
We lead the integration and offer:
- Helpdesk Service
- Smart Maintenance
- Onsite Maintenance
One of the key stages of a project begins when the technological implementation ends, and we must accompany the customer throughout the process. Our methodology optimises service and customer satisfaction.
Our retail tools
Wi-Fi Customer Insight
Allows our clients to get to know the most important interests of their customers (main social networks, most visited websites, etc.) and helps them to obtain information about their customers’ preferences.
Estimates the traffic within and outside of the measured area, and at the same time determines the recurrence.
Offers demographic information on who is seeing your content (gender and age range, number of visits and attention span).
Generates personalised content according to variables and the profiles established in Audience Analytics or based on external variables (Weather, Pollution, Time of day, etc.)
Interactive Product Display
With a simple RFID scan, a barcode or by lifting products from an interactive shelf, on a digital signage screen we can instantly display information linked to the product in an appealing way.
The innovative Artificial Intelligence tool applied to digital marketing. Combines the inherent capabilities of big data, computer vision, automatic learning and deep learning.
We offer an international service of installation and maintenance, channel management and Service Desk Level 1, 2 and 3.
Automated system integrated in the checkout system, guarantees the smart management of a queue of customers, which can be complemented with advertising communication.
The flexible and intuitive digital system that allows the management of multiple queues in a simple and scalable way.
Want to know more?
Contact Neo for further information.
We implement Smart Turno as the queue management optimization system in the customer service area.
Digitization of stores guaranteeing a unique experience for customers with digital media such as LED screens, touch devices and high brightness screens.